WPPL is pioneer in the coating and laminating industry . the company has development its products design and manufacturing flexibility such that it can manufacture products for a variety of markets involving high –specialized applications. But focusing on the custom converting of films, which the company has evolved meet extraordinary performance and quality requirements, the company has evolved to become one of the preeminent manufactures of self adhesive tapes/products.
The ongoing development of new products have been, and will continue to be , critical to the WPPL success because of the company’s focus on solution for its customers unique requirement. Management works closely with its customers the new product development cycle . Generally, a new product is developed by the evaluated both WPPL and the customer the product then proceeds through trial and trial scale –up phases during which final specifications are developed and manufacturing processes and standardized.